A lot of products. One unmistakable brand.
Multiple product lines, seasons and pack formats needed a coherent brand presence. The brand needed to make itself relevant in moments where shoppers make everyday choices.
Multiple product lines, seasons and pack formats needed a coherent brand presence.
Multiple product lines, seasons and pack formats needed a coherent brand presence. The brand needed to make itself relevant in moments where shoppers make everyday choices.
A lot of products. One unmistakable brand.
Connect product launches with sampling and seasonal retail moments. The described delivery included launch campaigns, sampling, back to school activity, packaging and retail communications.
Al Ain Farms: what Checkmate delivered.
Launch campaigns, sampling, Back to School activity, packaging and retail communications.
Built for the channel. Shaped for the audience.
Connect product launches with sampling and seasonal retail moments. The described delivery included launch campaigns, sampling, back to school activity, packaging and retail communications.
Creative treatment: concept visuals developed for the Checkmate portfolio.
Industry
FMCG
Market
UAE
Workstream
Brand Campaigns
A wish can move a brand.
Brand-love index among Asian consumers in the UAE trailed a competitor.
Let them experience the difference.
Alkaline water was unfamiliar in an already crowded UAE bottled-water market.
Show up where thirst happens.
A sports hydration product needed attention amid competing brands.
Images on this case-study page are AI-created campaign visualisations based on the portfolio brief, not documentary photographs or approved packaging artwork.