CHECKMATE / CREATIVE & MARKETING WORK / Technology Brands / UAE

A device launch needs more than specs.

Introduce a new device through a full campaign. The product needed a reason to matter beyond the specifications.

Technology BrandsInfluencer LaunchUAE
Original creative illustration for Huawei Mobiles
Huawei MobilesCampaign concept visual
The challenge

Introduce a new device through a full campaign.

Introduce a new device through a full campaign. The product needed a reason to matter beyond the specifications.

The creative response

A device launch needs more than specs.

Use influencer-led creative featuring musician Zoe Viccaji. The described delivery included campaign design and influencer marketing.

PROJECT EXECUTION

Huawei Mobiles: what Checkmate delivered.

Campaign design and influencer marketing.

Campaign design and influencer marketing
Illustrated channel and execution concept for Huawei Mobiles
Creative executionTechnology Brands
THE CAMPAIGN IN CONTEXT

Built for the channel. Shaped for the audience.

Use influencer-led creative featuring musician Zoe Viccaji. The described delivery included campaign design and influencer marketing.

Creative treatment: concept visuals developed for the Checkmate portfolio.

Industry

Technology Brands

Market

UAE

Workstream

Influencer Launch

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