Wallet adoption starts where small businesses actually operate.
The work targeted MSMEs and small-business owners outside the largest urban centres. The source describes tier-C-city activation events supporting app downloads and wallet adoption.
Drive app downloads and wallet adoption among small-business owners outside major cities.
The work targeted MSMEs and small-business owners outside the largest urban centres. The source describes tier-C-city activation events supporting app downloads and wallet adoption.
The next customer is beyond the metro.
Regional activations met traders in their own operating environments, supported by adoption-focused communication and campaign amplification.
JazzCash MSME Activation: what Checkmate delivered.
Regional activations, adoption-focused messaging and download campaign amplification.
Built for the channel. Shaped for the audience.
Regional activations met traders in their own operating environments, supported by adoption-focused communication and campaign amplification.
Creative treatment: concept visuals developed for the Checkmate portfolio.
Industry
Fintech
Market
Pakistan
Workstream
Adoption
Take the campaign to the community.
Reach blue-collar remitters where mainstream media had limited reach.
One launch. Two audiences.
Build recognition for a payment network entering the UAE market.
Make branchless banking understandable.
Introduce digital wallet banking to audiences unfamiliar with the product.