Make a new grocery name feel familiar.
A new food brand was entering a market focused on food security. The brand needed to make itself relevant in moments where shoppers make everyday choices.
A new food brand was entering a market focused on food security.
A new food brand was entering a market focused on food security. The brand needed to make itself relevant in moments where shoppers make everyday choices.
Make a new grocery name feel familiar.
Build familiarity through content, put products into stores, then support conversion. The described delivery included brand launch, social media, in-store activations, performance marketing, website development.
Lootah Foodena: what Checkmate delivered.
Brand launch, social media, in-store activations, performance marketing, website development.
Built for the channel. Shaped for the audience.
Build familiarity through content, put products into stores, then support conversion. The described delivery included brand launch, social media, in-store activations, performance marketing, website development.
Creative treatment: concept visuals developed for the Checkmate portfolio.
Industry
FMCG
Market
UAE
Workstream
Brand Launch
A wish can move a brand.
Brand-love index among Asian consumers in the UAE trailed a competitor.
Let them experience the difference.
Alkaline water was unfamiliar in an already crowded UAE bottled-water market.
A lot of products. One unmistakable brand.
Multiple product lines, seasons and pack formats needed a coherent brand presence.
Images on this case-study page are AI-created campaign visualisations based on the portfolio brief, not documentary photographs or approved packaging artwork.